April 14th, 2014
catherineadavis
April 12th, 2014
catherineadavis
April 7th, 2014
catherineadavis

Demonstrates the importance of understanding consumer behavior by platform.

March 15th, 2014
catherineadavis
February 5th, 2014
catherineadavis

Great illustration from @buffer. 

January 29th, 2014
catherineadavis
January 26th, 2014
catherineadavis
December 21st, 2013
catherineadavis
December 15th, 2013
catherineadavis

Coca-Cola is Brillant. Another wonderful demonstration of “Open Happiness” positioning:  Christmas Balloons

December 6th, 2013
catherineadavis

Tweet this: Holiday social media tips

Successful holiday marketing is all about taking advantage of the disruption of the season when schedules and behaviors are out of the ordinary and time constrained.

The most engaging social content is both quick and meaningful; and by meaningful, I mean it connects with consumers around two things: utility and emotion. Social platforms can offer people useful tools to help them prepare for the holidays, from recipes to wish lists to inspiration boards.

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