Creativity by Kapiti.
They had me at the shoes.
An incredible ad that captures the feeling of desire and indulgence that women feel for shoes, bags, and ice cream. Beautifully executed.
Creativity by Kapiti.
They had me at the shoes.
An incredible ad that captures the feeling of desire and indulgence that women feel for shoes, bags, and ice cream. Beautifully executed.
A potentially more contemporary view of the strategy questions you should consider for your business. A great read from Harvard Business Review.
I am excited to be included in this new Fast Company article by Drew Neisser.
Regardless of which Superbowl advertising poll that you follow, it seems to me that the Detroit automakers were the big winners. Whether it was the Clint Eastwood Chrysler ad that compared overcoming the struggles of Detroit with the US economy or the smart and memorable ads for Chevy, it signals that US cars are back. “Let’s hear the roar of our engines.”

Today, where we deliver our messages in the decision making process has become as important as the message itself.
(Source: jaymug)
“Here’s to the Crazy Ones” The perfect Tribute to Steve Jobs. As Tim Nudd said in Adweek this morning “One of the great Apple ads welcomes another visionary”. It is still my favorite TV commercial of all time and particularly poignant today.
Smartphones can be used for a variety of things, mostly utilitarian as mobile devices let us do things on the go when in the past we were forced to be at home or work if you wanted to use your computer or get on the web. Conversely, things that were typically used only on the computer can now be on mobile devices.
A great blog post from influential VC Fred Wilson that reminds us that the vast number of people on social media consume it just like media, without content creation or curation. And that is ok. Marketers (and their agencies) who focus almost exclusively on asking their consumers to create and share, need to consider this. A highly involved reader can be a powerful asset, too.

As we leave the dog days of summer and start the push toward the end of the year, I wanted to revisit my 2011 list to see how much progress had been made and if it might be time to change our focus. What I found is that while many things have changed in the last eight months, we continue to face many of the same fundamental issues. Prioritization, integration across channels, and training remain critical to our success. So with a few minor revisions, here are 10 things we can all do to be better, get smarter, and drive growth.
1 More big bets and prioritization in marketing plans. Eliminate an initiative, channel, or program to help make execution flawless.
2. Real integration of behavioral data, social media, customer segmentation, and qualitative learning to better understand and respond to consumer wants and needs.
3. Greater focus on the strategy behind the tactic and whether it makes sense for your brand.
4. Better leveraging the synergy between digital, social, and offline media channels.
5. Recognition that creating content and expecting it to take off is not a sure thing. It is crowded out there. You need a distribution strategy.
6. Identifying the right balance between strong branding and good content. You have to have both to get noticed, be remembered, and build brands.
7. Finding ways to increase speed to market. In a world of tweeting and posting, first mover advantage becomes increasingly important.
8. Training. Massive shifts in consumer behavior, media channels, and technology require new skills.
9. Better integration and collaboration between brand, creative, and media agencies.
10. A focus on effectiveness vs efficiency. Greater competition for consumer attention makes relevance increasingly important.
What would you add to the list?
Image: gregzweb.com
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